YouTube Provides Pay-Per-Click For Videos
Recently, YouTube announced they are allowing advertisers in Australia to buy search keywords for their videos. I never realized YouTube had the option of Pay-Per-Click ads for videos posted there. Apparently, they've been offering this service in the U.S. for a year now. It's quite a brilliant idea for internet marketing since more people are apt to click on the ad because it's a video over clicking on an ad that is just has text. The two major advertisers who use this service are Mitsubishi and Holden who have been doing it in the U.S. Other popular advertisers are automotives, entertainment industry and packaged goods. It's a clever way to get more hits on videos. How it works is that the advertisers buys popular search keywords that relate to themselves and then their ad for their video pops up when someone types in those keywords. When someone actually clicks on the video ad, then advertisers pay for the click. With these youtube views kaufen pay-per-click ads for videos, it is starting to blur the lines between what is advertisement and what is entertainment. Because of this, I think it's easier to get more clicks through YouTube, then through a regular search engine. To make it even more effective, if your company actually produces a pretty fun video that can turn viral, plus with pay-per-click ads of it, it would eventually get so many hits that it would probably organically show up in the results and you no longer have to pay for views. It's quite the clever way to be creative and use YouTube's paid search to promote it. So it's a pretty effective tool to use. The only downside that could happen with it is that a negative video about the company could show up in the organic search results right next to the paid advertising video from the same company. It might deter the message from the paid video. A YouTube spokesperson did say that advertisers can add keywords to their campaign that they don't want to show up for. So that would probably solve that problem. Overall, it sounds like a great way to get a company out there in the web community.  

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